Study: Using Facebook to Promote Safe Sex Among Teens
Bull’s work confirms what social scientists have long supposed: Facebook campaigns rarely have a huge impact on teenagers, but they can have a small impact on a huge number of teenagers. Online messaging costs a fraction of the face-to-face kind; its reach is truly global; and “pushing” messages to a user’s News Feed is far more effective than asking them to visit a standalone Web site. But a 15-year-old’s virtual world is a chaotic, crowded place, and boring old STI facts area easily drowned out by high school gossip, Ryan Gosling memes, and all the latest Likes.
– From Pacific Standard’s article about a new study conducted by Shaena Bull, a professor at the University of Colorado’s School of Public Health who’s studied technology, teenagers, and sexual health for more than a decade.