In San Francisco it’s common understanding that nothing helps tech entrepreneurs mingle more than some Dom Perignon. After writing about Ticketfly for Rolling Stone, the girls at their PR firm InnerCircle Labs were kind enough to invite me to Dom & Digital, an ongoing mixer they put together with Silicon Valley entrepreneurs, investors and media folk.

It was the first time they had taken the event from a lounge or bar to the more intimate dwellings of a private residence, a penthouse at the Millenium Tower to be exact, home to 49er Faithful Joe Montana. After appetizers coupled with bottomless Dom, we sat in our assigned seats for a yum dinner catered by Banker & Banker.

Assigned to sit next to me was Mark Johnson, CEO of Zite, whom I had coincidentally met just a few days earlier at a StartOut event about digital publishing. The same event where Paul Colichman, CEO of Here Media, told me to my face that Out.com paid all of their writers. A fact I know not to be true.

Anyway, when I went up to talk to Mark at the StartOut thing he immediately brought up Dom & Digital. I had no idea he was in the inner circle of InnerCircle Labs, and apparently he got a list of names (and photos?) of all the attendees. Something I guess the media folk weren’t privy to.

At dinner, Mark talked to me about Zite, the CNN acquisition and how users can plug in their interests to get news about certain topic. For me, for example, he said, I’d plug in “Rolling Stone,” “San Francisco” and “Boy Toy.” Apparently entrepreneurs are good at Google searching, too.

But it got me thinking: with so much of my life already made public, can I even go to a dinner party nowadays and present myself clean? Forever more will I not get the chance to make a fresh first impression? Julie Crabill, founder of InnerCircle Labs and pictured with me on the right, referred to this as me having “a moment.” So I guess I better finish my book before that moment fades.

Also present at event were the CEO of Tagged, the founder of Bebo, the co-founder of Kitchit, the CEO of One Hope Wine and the former NFL linebacker who founded Bow Tie Causes. I went home with a nifty bow tie.

Photos: Mark Kuroda

BOY TOYS TALK BACK: How personal and intimate do you get when posting thing online? And when you already know something about someone do you just pretend not to and hear them out when you see them?